Business strategy for
the Future of Food
Grow your agribusinesses through sharper positioning, go-to-market strategy, and deep expertise in irrigation technology and regenerative agriculture
Sustainable business & marketing
Whether you’re an agri-tech startup looking for US market traction, or an established grower wanting smarter irrigation and better data processes — we bring the strategy and field experience to move things forward.
Commercial advisory
Growth strategy, go-to-market planning, and commercial development for agri-food and agri-tech businesses entering or expanding in the US market.
Irrigation management
Expert guidance on smart irrigation, soil moisture sensing, precision water management, and IoT integration for technology providers and growers.
Go-to-Market strategy
Positioning and market entry strategy that turns technical AgTech products into compelling offers for both agronomists and investors.
Agroecology consulting
Regenerative and sustainable farming transitions, soil health, water resilience, and the business case for regenerative practices in the US Southwest.
Our aim
To help bridge the gap between conventional farming methods and regenerative agroecological practices – enhancing resilience increasing biodiversity and reducing the risks to growers.
Built for founders & growers alike
ag Tech startups
You’ve built something that works. Now you need to tell the right story, enter the right markets, and build commercial momentum in the US.
- Go-to-market for US market entry
- Positioning that speaks to growers & investors
- Irrigation & soil tech specialization
- Commercial partnerships & channels
Established Growers
Water is your biggest variable cost. Soil data can change that — cutting inputs, improving yields, building drought resilience.
- Precision irrigation assessment
- Soil moisture monitoring & data
- Sustainable transitions with real ROI
- Connecting you to the right AgTech
Results that matter
5-10%
YoY conversion lift
Improved customer journey & retention at Sensoterra
2025
Successful Exit
Supported company sale & commercial build-out
15+
Agri Tech & Food startups advised
IoT
Precision ag specialist
Soil sensors, LoRaWAN, smart irrigation & water governance
Water
Conservation Focused
US Southwest based, with projects in 3 continents
WUR
MSc Candidate Agroecology
What we do best
We help AgTech companies and growers make smarter decisions for long-term business viability and ecological resilience.
Commercial Strategy
Irrigation & Agro-ecology
Ready to grow?
Whether you’re an AgTech founder looking for your first US customers, or a grower ready to make smarter use of water and soil data — let’s talk.
