For this generation,
and the next.
We envision a world where the Earth’s resources are used sustainably and responsibly — and where farmers have the tools, knowledge, and strategy to make that real.
Bridging the gap
Our mission is to help
build sustainable food systems
We work at the intersection of agriculture, technology, and business — helping agri-tech companies and growers navigate the transition to more resilient, water-smart, and commercially viable farming.
With a background spanning agroecology, marketing strategy, and irrigation technology, I bring both field credibility and commercial sharpness to every engagement. Based in Albuquerque, NM — and deeply familiar with the agricultural challenges of the US Southwest — I understand what’s actually at stake for the people I work with.
NowFarmer isn’t a large agency. It’s a focused advisory practice built around direct, expert engagement. When you work with me, you work with me.
why we do what we do
For Nature
Combining science and ecological practice to build agriculture that works with natural systems — not against them.
In Collaboration
Working alongside growers, technologists, and researchers to build food systems that benefit everyone in the chain.
For profitability
Sustainability only sticks when it makes business sense. Every engagement is built around real, measurable outcomes for your operation.
A little about the journey
I’m an Albuquerque native who spent a decade building a career in agricultural technology across the Netherlands and Europe — then came home to apply what I’d learned to the region I actually grew up in.
My path into AgTech started at Sensoterra, an IoT soil moisture company where I joined as one of three founding employees and built the commercial and marketing foundation from scratch. That experience taught me the gap between working technology and adopted technology is almost entirely a commercial and communication problem — and that’s the problem I’ve been solving ever since.
Since then I’ve led water innovation marketing at Royal HaskoningDHV, consulted for sustainable farming initiatives at Wij.Land, returned to Sensoterra as Head of Marketing to support its 2025 company sale, and built NowFarmer into an advisory practice serving AgTech startups and established growers across the US and Europe.
I’m currently completing an MSc in Agroecology at Wageningen University — bringing the science to match the commercial experience, with a focus on regenerative farming transitions in the US Southwest.
EDUCATION
MSc Agroecology Candidate WUR
BA Business University of Amsterdam
BASED IN
Albuquerque, NM
Amsterdam, NL
LANGUAGES
Get in touch
Learn how sustainable decisions support farm operations.
Whether you’re a grower, an AgTech company, or an investor — let’s talk about where NowFarmer can help.
